http://www.pinknews.co.uk/images/bruno.jpg
Man, Borat was very, very funny and it looks like Bruno is following in its footsteps.  Sasha Baron Cohen has redefined comedy and staying in character outside the movie roles to an art form.  Not only does he disappear in these roles but he does interviews for the films in character.  He wears clothes the character wears and speaks like they do (which isn’t necessarily easy to do with the flamboyantly gay Bruno character).  That’s commitment in my book, that or he needs to be committed.  Either way, it’s funny.  And that’s what a lot of comics nowadays miss.  It’s not about you, it’s about the funny.  True comic genius in my book is making an ass out of yerself.  Looking silly or gay or like Chris Farley did on SNL (often) show yer disgusting fat belly, whatever it takes to make people laugh.  We live in stressful times, we need to laugh.
Although she enjoyed Borat, for whatever reason, the wife isn’t big on Bruno.  I may have to go without her which would suck.  Here’s what the advance reviews say:

The crown of the reigning king of bad taste must pass from John Waters to Sacha Baron Cohen.